How It Works

The Flower Project is an Innovative FLORIST BASED IN AUCKLAND NZ

We’re the flower subscription company. We only buy on the day of the market which makes our flowers fresher and each selection is curated by Farro Fresh florist Kathryn Fleming

Treat yourself with one of our floral subscriptions, the perfect treat for you or a loved one delivered free on the market day of your choice.


Looking for a one-off delivery with the WOW factor? Our signature daily arrangement is designed to impress. Available on market days (Mon, Weds, Fri)


What our customers say

“Totally love The Flower Project. Flowers are amazing. Best thing for my marriage ever… my wife can’t wait to see what wonders are going to arrive each week. 10 out of 10 with bang” – Damian, Mt. Eden

“Monday is fast becoming a fav day of mine …… Arriving home to these gorgeous flowers and even being left in water at our door as we were not here when they were delivered ….. you guys are awesome! x”  – Deahne – Mt. Roskill

“I could not be loving my weekly deliveries more, the best value starting at $45 and also the freshest delivered straight from the mornings market, my flowers last for weeks!” Kate – Epsom

Our Latest Blog Posts


A really important part of our mission statement for the business is the imparting of knowledge & skills around floristry. I would love to be able to take a new subscriber who may be a flower novice on a journey throughout their subscription and build them up step by step, delivery by delivery, into a fully fledged in home florist. And for those who already have the skills and knowledge or are just happy pottering around with their flowers on their own, then we just aspire to simply impress with the quality and selection we send

I must have flowers, always, and always

– Claude Monet